Employees experience challenges in effectively managing multiple responsibilities at home, work and in the society. This can cause stress and conflict at home and in the work setting. Where there is proper balance between work and life, employees tend to put in their best efforts at work, because their family is happy.

With such a large portion of the workforce potentially being parents, business leaders around the world are increasingly recognizing the business benefits that supporting employees and their families can bring. But only a few organizations take action beyond this knowledge. Several studies continue to show that the active support of employees and their families can increase workforce productivity leading to increased revenues

Parentics is a social business initiative that aims to offer work-life balance (building on our skilful parenting methodology) training as a commercial product targeting the private and corporate sectors. All the proceeds from Parentics are invested back in the work of ICS Africa in rural areas of Africa.